Throughout history wool carpets have had the reputation for quality. As a fibre wool is known for the excellent appearance retention and pressure withstanding qualities. The very best wool for carpet manufacture is ‘strong’ wool from sheep breeds found in Britain and New Zealand.

Wool carpet

100% Wool or 80/20 - 80/10/10 wool rich

Man made fibres are no match for wool. Naturally superior in both strength and performance there is no need to blend with other fibres to improve it. Manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich blends offer industry standard carpets which perform well in the home.

The Benefits of Wool Carpet


Strong and resilient - A wool carpet will provide superior performance for many years as it can offer unique resilience and long lasting durability. The naturally occuring crimp in the wool fibre provides automatic ‘bounce’ so pile compression is reduced maintaining the appearance of the carpet for many years.

Easy Care

As a natural fibre, wool has an inbuilt resistance tosoiling due to it’s natural oils and the microscopic scales on the outer surface of yarn. As a result additional anti - soil treatments are unnecessary.

Simply vacuuming the carpet will keep it looking good and whilst wool initially repells spills, prompt and complete blotting with white paper towels or an absorbant cloth is advised and will address many household spills.


Soft and warm - Naturally warm and luxurious underfoot wool carpet is a natural insulator improving heat retention and the energy efficiency of the home.

Peace and quiet - Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Wool carpet on stairs


Fire retardent - Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and for this reason is favoured in contract locations for these reasons.

Fall friendly - Carpet cushions and provides a softer floor which protects against serious injury caused by falls in the very young or elderly.

Indoor environment

With a complex physical and chemical structure wool is a natural ‘smart’ fibre helping create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.

Anti - allergy - The minute scales on the wool fibres surface grab hold of dust particles until vacuumed safely away which helps to redu ce the amount of dust particles floating in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.


Natural and Sustainable - Grown on sheep which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry the carpet industry has a fresh supply of wool available every year.

Energy Efficient - Wool is energy efficient in the home and also in carpet production.

Biodegradable - Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water all of which are plant nutrients.

Environmentally Assessed - Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.

Find out more about the different types of carpet...